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Unknown  |  1995-06-07  |  24.6 KB

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ConfidenceProgramDetectionMatch TypeSupport
1% dexvert Advantage spreadsheet (document/advantageSpreadsheet) ext Unsupported
1% dexvert Miles Sound System Driver (other/milesSoundSystemDriver) ext Unsupported
1% dexvert WordPerfect dictionary advise (other/wordPerfectDictionaryAdvise) ext Unsupported
100% file GTA script (SCM), used in GTA III/VC/SA default (weak)
99% file data default
100% TrID TERSE compressed data (PACK, U) default (weak)



hex view
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+--------+-------------------------+-------------------------+--------+--------+